Brand Manager
Company: Russell Stover Chocolates
Location: Kansas City
Posted on: April 19, 2024
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Job Description:
At Russell Stover not only do we love chocolate, but we love our
jobs! Every day we go to work exhibiting our values of excellence,
innovation, entrepreneurship, responsibility, and collaboration.
Working at Russell Stover you'll be part of the leading
manufacturer of boxed, seasonal, and sugar-free chocolates. For
over 100 years, our American-made brands - Russell Stover
Chocolates, Whitman's, and Pangburn's - have been crafted with the
finest ingredients to bring happiness to generations. Today, we
produce over 55 million pounds of chocolate annually, and our
legacy brands can be found in 13 company-owned stores and over
9,000 wholesale accounts. Join our team and let's continue making
chocolate lovers happy!-- A day in the life---As a Brand Manager,
you must have a passion for brand management to join our dynamic
and growing Marketing Team. In this role, you are responsible for
developing plans and executing projects and initiatives for their
assigned brand segment or portfolio, which support both the short
and long-term marketing strategy. You will find yourself
collaborating cross-functionally to ensure the brand remains
relevant to consumers, drives profitable corporate growth, and that
all activities support brand equity. You will take a lead in
managing vendor and agency partners and all aspects of their
projects.While this role is very analytical and requires strong
attention to detail, it is also highly collaborative both within
the Marketing team as well as key stakeholders across Sales,
R&D, Finance, and Operations. You will be an ideal candidate if
you have a strong foundation in CPG brand management. Based on
performance and career progression, your role presents significant
opportunities for growth within Russell Stover and opens up
possibilities within Lindt & Spr--ngli worldwide. What you will be
doing---Marketing Strategy Develop consumer-relevant, annual
marketing plans which contribute to sales, profit, and brand health
objectives and execute for the assigned brand Leverage working
knowledge of consumer, category, and brand and continually identify
and recommend business-building initiatives which deliver against
the company's business and marketing objectives. Thoroughly
understand the Russell Stover Brand and sub-brands. Develop brand
plans and initiatives, including PR, digital support, promotions,
packaging, and creative, which fully align and strengthen the
brand's positioning.Research and Analytics Lead or conduct routine
analysis of the brand, key initiative, competition, category,
customer, and consumer. Synthesize key findings and indications
which enhance brand and company performance. Lead and assist with
insight, gathering research that collects consumer and competitive
knowledge that can be utilized to enhance and evolve the brand's
product development, promotional acceptance, and communication
evolution, among others. Maintain a thorough understanding of
internal brand metrics, such as sales and profit, and contribute to
sales projections and financial planning.Product/Portfolio
Management Responsible for managing an assigned portfolio to
include SKU rationalization, mix strategies, and profit
optimization. Responsible for meeting the full portfolio P&L
Evaluate product portfolio and the marketplace and make
recommendations for new product launches and product improvements
to ensure Russell Stover's growth and brand relevance in the
marketplace. Analyze market potentials on an ongoing basis for
existing and new products and develop competitive concepts to
ensure the long-term, profitable growth of the Russell Stover
business Analyze viability and profit/sales potential for new
segments, markets, and consumers. Develop and implement strategies
and plans to maximize the profitability of assigned
products/product categories while maintaining consistent quality
standards. Manage NPD development from ideation and concept to
launch working with R&D, Operations, Production, Engineering,
and Creative. Secure and engage cross-functional support to meet
required deliverables in a timely manner.Brand/Customer Support
Develop marketing communication plans including consumer
promotions, digital and social media, and PR. Communicate regularly
with the Sales Directors, Field Sales Force, and Trade Marketing to
ensure that marketing programs are properly implemented. Attend
sales calls and actively participate in selling at the customer
level.Do you have what it takes?-- (Basic Qualifications)
Bachelor's degree 5 years of marketing experience Proficient in
using Microsoft Word, Excel, and PowerPointDo you stand above the
rest? (Preferred Qualifications)
MBA Marketing experience within CPG focused on brand management;
chocolate industry experience highly preferred Project management
and leadership skills Confident Problem Solver / Solution-driven
individual Able to thrive in a fast-paced, collaborative
environment Displays a commitment to continuous self-improvement to
develop critical marketing management skills Strong time management
skills to accomplish tasks and meet projects deadlinesAt Russell
Stover Chocolates, we don't just accept difference - we celebrate
it, we support it, and we thrive on it for the benefit of our
employees, our products, and our community. Russell Stover
Chocolates is proud to be an equal opportunity workplace and is an
affirmative action employer. We provide equal-employment
opportunities to all people without regard to race, color, national
origin, ancestry, citizenship, age, religion, gender, sex, sexual
orientation, gender identity, gender expression, marital status,
pregnancy, physical or mental disability, protected medical
condition, genetic information, military service, veteran status,
or any other status or characteristic protected by law. Employment
by Russell Stover Chocolates is contingent upon I-9 Employment
Eligibility Verification, passing the urinalysis drug screen,
education verification, and satisfactory reference and background
checks.Make Happy. Work Happy.--
Keywords: Russell Stover Chocolates, Lee's Summit , Brand Manager, Executive , Kansas City, Missouri
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